It has been another great year at ZiwiPeak with a heap of exciting activities happening all around the world. We kicked the year off with a bang with the launch of our new single protein formulations for dogs and cats – Beef! Our 100% New Zealand grass fed beef products have had a fantastic response from customers all around the world and has certainly had the ‘bark’ and ‘meow’ of approval. That’s because our ZiwiPeak beef has none of the harmful non-meat ingredients of other beef formulations such as grains, carbohydrates, and fillers. It’s free of growth promotants, free of added hormones, and free of antibiotics. It’s just clean 100% natural New Zealand goodness. That’s what makes it so good!
We launched a new size choice to our Daily-Dog Air Dried Cuisine. The smallest member of the pack – The 454g (16oz) is perfect for customers with smaller dogs or who want to buy a starter pack size. It’s also a great size used as training treats or to throw in your luggage when travelling with your dog. It’s proving to be a welcome addition to the family and we are pleased pet parents are enjoying the new size.
You spoke, we listened, we changed. We made some exciting improvements to our Daily-Dog and Daily-Cat Can formulations by removing both Carrageenan and Sodium Tripolyphosphate as gelling agents in our cans. We agreed to make the change and worked extremely hard for some time to find a suitable alternative. Our improved formulations include the totally natural gelling agent Agar-Agar, which is the perfect substitute thanks to its natural plant based origin and nutritional benefits. Pet parents have warmly welcomed the improvements and are pleased that we finally made the change.
Tradeshows are an excellent way for us to talk directly with customers and retailers and share new information about our products and hear feedback. We have certainly attended our fair share this year with attendance at Global Pet Expo in Florida, SuperZoo in Las Vegas, Interzoo in Nuremberg, KOPET in Korea – just to name a few!
Did you hear about Lady Gaga? We were very excited to hear that Lady Gaga has been feeding ZiwiPeak to her gorgeous French bulldog, Asia. Ahead of her arrival to Dubai on a tour stop for her show ‘Artrave: The ArtPop Ball World Tour’, Lady Gaga specifically requested Asia have some ZiwiPeak food waiting for her at the Palm Jumeriah. That was certainly a highlight for us at ZiwiPeak!
We have welcomed a new puppy, 2 new kittens and 2 dogs to our ZiwiPeak team in New Zealand. All of which are enjoying the many benefits of ZiwiPeak.
Bring on 2015 for more exciting events, product launches, and improvements… Because we are always looking at ways we can deliver unconditional love for your pets.
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