Nigel Woodd, Director of ZiwiPeak explains to Paw Prints how SofyDog, ZiwiPeak’s Taiwan distributor, has grown their business and with it the popularity of ZiwiPeak. With determination not to follow in traditional footsteps, SofyDog were the first pet store in Taiwan, to focus on top quality natural pet products only. Everyone said it couldn’t be done but their story is one of success and a business model for distributors to emulate.
From humble beginnings, they started out with only one store located in Taipei. Their range of imported natural products was small to begin with and their first ZiwiPeak order consisted of only half a pallet. But all that changed rapidly and now ZiwiPeak orders arrive in a 40 foot shipping container! SofyDog have expanded to now have four dedicated namesake stores, two Buddy Buddy stores and have developed very active online stores. They are one of the largest distributors in Taiwan and service independent pet stores, vets and online retailers, providing both sales and marketing services.
In six years, SofyDog have grown a substantial business with ZiwiPeak which is now their top selling natural pet food and is well respected and sought after in Taiwan. The marketing strategies SofyDog employed to achieve such phenomenal growth in their market include:
- Educating pet owners on what is correct nutrition
- Demonstrating to pet owners how to feed ZiwiPeak – through in store demonstrations
- Having a strong social media and online presence
- Informative and interactive trade show displays
- Consistent sales campaigns and calendar of promotions
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